Grace Yu has been in the advertising business for more than 20 years, working across a diverse range of therapeutic areas for HCPs and patients, most recently in rare diseases and radiopharmaceuticals.

Grace led the consumer launch of ZEPOSIA for ulcerative colitis, including broadcast television spots, streaming television ads, website, social drivers, and print advertising in People. The campaign won two Silver David Ogilvy Awards for best Pharma Campaign and best New Brand Launch.

Additional notable HCP experience includes creative work for over-the-counter products Culturelle Probiotics, AZO, and Estroven. For Culturelle, Grace led an HCP targeted campaign expanding the probiotics market to kids and babies. And in the Women's Health category—specifically menopause management—Grace redesigned AZO and Estroven’s websites, emails, and banner ads for its HCP audience.

Experience in oncology includes leading CYRAMZA's global launches and the branding of its clinical trials. Grace also made significant contributions to the strategic development for CYRAMZA's first line gastric, bladder, and liver cancer indications. For “Transforming Science, Restoring Lives” – Johnson & Johnson’s worldwide oncology meeting attended by 8,000 marketers, medical staff, and patient speakers – Grace created the meeting theme and pull-through, including an excitement video, a Q&A and polling app, as well as onsite interactive materials.

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